The exact shifts that let me ditch the hustle and scale like a CEO.

Let’s be honest — “work-life balance” hits different when you’re building a business and still doing the school run.

The 8:45am drop-off.
The 3:15pm pick-up.
The packed lunches. The forgotten PE kits. The mid-week sniffles that turn into full-blown days off.

If you’re here, you’re probably not afraid of hard work — but you are sick of hustling for scraps, squeezing cleans between naps or nursery, and wondering if a “real business” is even possible for mums like us.

Let me tell you: it absolutely is.
You just need to build it differently.

My Old Reality Looked Like This:

• Saying yes to 8am clients because I “needed the work” and scrambling around sorting childcare before school. 

• Running late to pickups (again)

• Guilt-cleaning in the evenings just to stay on top of it all

• Burnout… but with bleach

I thought I had a time problem.
But really? I had a structure problem.

The Mindset Shift That Made It All Click

Before the strategy, before the pricing, before the hires…
I had to get honest with myself:

“Am I building this business around what I want, or around what I think I have to do?”

For too long, I wore the hustle like a badge of honour.
Said yes to early starts, late nights, weekend jobs — because I thought that’s what success looked like.

But here’s the truth:

👉 You don’t have to earn exhaustion to earn income.
👉 You don’t need to prove your work ethic to be worthy of rest.
👉 You get to build a business that supports your life — not competes with it.

Once I stopped chasing the idea of “busy = success” and started designing around the school run, things shifted:

• I got clearer on what enough looked like

• I stopped apologising for my boundaries

• I saw time off as a strategy, not a setback

That’s when I started thinking like a CEO.

You don’t need more hustle. You need more alignment.

The Shifts That Changed Everything,

1. I Switched from “Hourly” to “Outcome” Pricing

Instead of charging for time, I packaged services by result.

No more:

“£15 per hour for 2 hours”

Now it’s:

“The Reset Clean — £75 flat rate, completed during school hours.”

Clients don’t care how long it takes — they care that it gets done well.
And I finally started earning what the job was worth.

2. I Built My Week Like a School Timetable

I didn’t just book jobs. I planned around life.

🗓️ My new schedule looked like this:

• Mon: 2 cleans, 10am–2pm

• Tues: Admin + marketing, 9:30–11am

• Wed: Business day (strategy, systems, or rest)

• Thurs: Team or training day

• Fri: Flexible overflow or early finish

Suddenly, I wasn’t reacting to my week.
I was running it.

3. I Created a Signature Service That Fit My Day

I didn’t need 5 tiny jobs. I needed 1 or 2 well-paid ones.

So I created a go-to clean I could complete in 3–4 hours and charge premium for.
No running between 4 houses a day. No rush. Just deep focus + deep value.

📦 Less jobs. More money. More sanity.

4. I Hired Before I Felt Ready

This one was hard — but essential.

When the work started overflowing, instead of squeezing it in, I trained someone to do what I’d mastered. Not only did I stay in control, but I actually increased my profit per hour while freeing up time.

⚡ Two cleaners. One job. Done in half the time.
We charged more. They got paid well. I went home for school pick-up.

That’s the Power Pair model — and it changed the game.

The Results?

• I work 5-hour days, not 12

• My clients are better aligned and higher paying

• My team is growing — and the business can run without me

• I finally feel like a CEO, not a cleaner in chaos

Want to Build Your Own School-Run Business Blueprint?

Inside the Cashflow Cleaners Club, I break down:

• How to plan your week like a CEO

• The £200+/day solo cleaner formula

• Signature service builders and pricing tools

• How to hire help and scale sustainably — even part time

📥 Join the Club and get the School Run Blueprint →

You don’t need more hours.
You don’t need to push harder.
You need a better framework — one that’s built around your life, not someone else’s.

Build your business around the school run.
Because your family deserves your best — and so do you.