The £200+/Day Cleaning Model: Why You’re Closer Than You Think

If £200 a day sounds like a stretch… you’re not alone. Most cleaners I meet are stuck in the “£60 here, £80 there” cycle, working themselves to the bone and wondering why the money never quite adds up.

But here’s the truth:

👉 You don’t need more clients — you need a better model.
👉 You don’t need to hustle harder — you need to price smarter.
👉 And yes, you’re closer to £200+/day than you think.

Let’s break it down.

First, Let’s Do the Math,

Let’s say your goal is to earn £1,000 a week.

That’s £200 a day, 5 days a week — with evenings and weekends free.
Sounds dreamy, right? Here’s how that’s actually achievable:

Scenario 1: The Solo Specialist Model

• 2 deepish cleans a day at £100 each

• OR 1 premium deep clean at £200–£250

Scenario 2: The Regular Route Model

• 4 regular clients a day at £50

• Weekly rotation of 20 clients = recurring income = stability

Scenario 3: The Power Pair Model

• You and one cleaner knock out a 4-hour job for £400

• Cleaner is paid £70–£80, you keep the rest

• Job is done faster, you’re home earlier, and still hitting £200+ days

📌 See? You don’t need 10 clients a day — you need the right structure.

It Starts With Your Mindset,

So many brilliant cleaners undercharge because they:

• Feel guilty raising prices

• Worry about losing “loyal” clients

• Don’t see themselves as a business — just someone who “helps out”

But here’s the truth: you’re not just cleaning — you’re delivering transformation.

You’ve spent time:

• Testing products that get results faster and better

• Learning cleaning flows that save hours of guesswork

• Researching techniques that protect surfaces and lift stains others leave behind

• Curating an experience clients talk about

That level of care? That’s not “just cleaning.”
That’s professionalism, and it should be priced like it.

When you actually take pride in what you do — when you’ve refined your methods and perfected your systems — charging £200/day doesn’t feel bold anymore.

👉 It feels basic.
Because what you’re really charging for… is the years it took to make it look easy.

3 Quick Wins to Shift Your Business Today,

1. Raise Your Minimum Booking Rate

Stop taking one-hour cleans.
Instead, set a minimum of 2 hours per job or £70+ per visit.

Why? Because it’s the same amount of prep, travel, and admin.
It’s time your pricing reflected that.

2. Create Premium Packages

Stop selling hours. Start selling outcomes.

Instead of:
❌ “3-hour clean for £45”
Say:
✅ “Kitchen Reset + Bathroom Blitz – £120 flat rate”

People pay for results, not minutes.

3. Audit Your Week

Use the “Ideal Week” method:

• Track which clients pay most vs. take the most time

• Drop time-wasters

• Double down on high earners or upsell

You’ll likely find that 20% of your clients take up 80% of your energy — but only 10% of your income.

Want Help Mapping Your £200/Day Plan?

Inside the Cashflow Cleaners Club, we break this all down step-by-step. You’ll get:

• A plug-and-play £200/Day Calculator

• Pricing templates

• Service structure ideas that work for solo or small teams

• And mindset coaching to help you feel confident charging what you’re worth

📥 Join the Club for £19/month and access the full Pricing + Profit Toolkit →

You don’t need to work more hours...

You don’t need to chase more clients.
You just need a plan — and the permission to do things differently.

You’re closer to £200+ days than you think.
Let’s make that your new normal.